Objectives

The objectives of this revolutionizing vodka do not stray far from the norms of the many books already flooding the liquor market but does differ from the fact that success is guaranteed. We begin with market segmentation and market targeting.With branching out Liquid Consummation these two things WILL be key. Market Segmentation is "Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes." Basicly meaning who is currently buying liquor, what types, brands, and how many different price ranges are there in the liquor market that we are bringing our brand into. Sizing up the competition and the needs of our future consumers in certain areas. After completing that market targeting is neccesary, market targeting is "The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter." To sort through the market "segments" and "target" which one we would like to pursue. We've already done that. With Liquid Consummation we would like to target the 21 to 35 age radius with a price range of approximately 35 dollars. Our objective is to have our product to be consumed at party settings, club scenes and relaxation periods. With heavy emphasis on club scenes we're almost assured a reputation of a good time. Look to see Liquid Consummation on the shelves, billboards, television screens and stirring your kidneys sometime this year.