Implementation Evaluation Control

Implementation Evaluation Control is done when the company"The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities." Our plans to direct our attention torwards young to middle aged legal drinkers will be implemented through heavy advertisement in numerous activity filled populous areas such as clubs casinos and bars. While we control those implements through contracts and continuously cutting and adding partners. We will keep control by constantly molding to the general consumers desires but remain true to the necessary things that got us where we are today. Keeping and ear to the marketing ground, analyzing our strengths and weaknesses and wacthing out for both old and new competition are our basic beliefs for keeping the company afloat.