Les Paul a man whose name is forever linked with the electric guitar. Performed at the white house in front of President Roosevelt in 1939, died at age 94 in 2009 inducted into the Rock Hall of Fame.
Here is my simple dedication to Les Paul whose having his 96th birthday today.
http://goo.gl/doodle/BqBa
I made the dedication using an application put on google in honor of this great mans birth.
Thursday, June 9, 2011
Thursday, June 2, 2011
Implementation Evaluation Control
Implementation Evaluation Control is done when the company"The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities." Our plans to direct our attention torwards young to middle aged legal drinkers will be implemented through heavy advertisement in numerous activity filled populous areas such as clubs casinos and bars. While we control those implements through contracts and continuously cutting and adding partners. We will keep control by constantly molding to the general consumers desires but remain true to the necessary things that got us where we are today. Keeping and ear to the marketing ground, analyzing our strengths and weaknesses and wacthing out for both old and new competition are our basic beliefs for keeping the company afloat.
Price
We plan to base shoot for thee 20 to 25 dollar price range, since we believe we are selling a good quality extremely drinkable product that most consumers will be more then willing to pay that price for. We at first thought we should charge more but felt that since we are all in the clutches of a recession it would be wise to do our loving consumers some justice an give them a delicacy at a decent price. As we expand our horizons throughout the nation and eventually(yes eventually) take over the vodka world market we feel it may be necessary to either raise or lower the price based off of competition. For now 25 dollars seems like a more then adequate price range and we (us and consumers) should feel safe with this.
Promotion
Liquid Consummations promotions flair a dime a dozen! We just recently teamed up with local Vegas rapper DESiGn and had him concoct a short commercial diddy to be aired every 30mins on all popular radio stations (97.5,98.5,88.1, 93.5,etc,etc..) Sadly he did not have time to record it but he was kind enough to send in a blueprint of the finished product it goes as such:
LIQUID CONSUMMATION
TRY LIQUID CONSUMMATION
A DIVINE COMBINATION FOR MATERIAL EVAPORATION,
FUN FOR ALL OCCASCIONS WON’T HAVE ONE DRY CONVERSATION
WHEN YOUR OBLIGATIONS CONGREGATE WITH LIQUID CONSUMMATION
Liquid Consummation (LC) a NEW las VEGAS made VODKA made from the BEST things in LIFE.
Drink Liquid Consummation! A GOOD TIME, ALL THE TIME!…..this message has been approved by the LAS VEGAS ART INSTITUTE.
Distribution
Distribution ah sweet distribution! Our plans for such sweet transfers of our product is to set up partnerships with a variety of liquor markets, casino stores, bars, clubs and gas stations to sell our product on location. A certain percentage of earnings will either be added on or cut off depending on whether they would like us to deliver the goods ourselves or if possible use their own company vehicles to pick it up. By now your probably wondering what company trucks correct? Pardon me for not mentioning but before i began this business endeavor i spent a brief stint working for my uncles moving company they have tons of trucks perfect for shipping our fragile, priceless cargo. I just recently finished completing and signing our contract of partnership so LC is ready to go!
Product
The Product!!! Liquid Consummation a fine brand of American Vodka concoted by one of thee most diabolikly genius mines our city has seen to date. Created in 2011 by Dewayne E Hernandez Liquid Consummation (or LC for short) is a vodka whose taste may be know different from any other vodkas but it's promotions, advertisements and promiscuous name will almost hypnotize the consumer into a good time. A catchy commercial hook and heavy mention on popular radio stations will make sure of that, with heavy rotations in the club scene to assure a "healthy" intoxication. LC is made in an eleagant vodka refinery in the middle of death valley, Liquid Consummation is distilled from fermented wheat mash and is unaged. A fun fact about it is that it is made from the water from Vegas's own hoover dam and filtered through lava rocks from Hawaii, bringing a little tropical freshness to our desert atmosphere. The strangest thing consumers may want to know about LC's origins is that the creator is not even of legal drinking age! Pretty sketchy eh? But hey thats one of the great things about this country. But I digress, this product does not aim to change the face of Alcoholic Beverage Marketing (even tho it just may anyway) what we aim to do is to please the liquor loving pallet of our city! And we shall, oh yes, we shall.
Target Marketing Stradegy
We of LC VODKA have established a "target market" as stated in Armstrong & Kotler's (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing chapter 6 pg 24 a target market is "A set of buyers sharing common needs or characteristics that the company decides to serve." Our target market is the Las Vegas Drinking populous. We decided to go with an "Concentrated (niche) marketing" stradegy. Instead of going after all thee legal drinking aged citizens our region we decided to go only after a certain portion. A "Concentrated (niche) marketing stradegy " is a "A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches". Our niche is thee conservative drinker who drinks to heighten fun but does not need alcohol to achieve it. We look to gain intrests in the young 21 to older 35 with an bombardment of catchy commercials and even catchier slogans such as "Liquid consummation a good time, ALL THE TIMe" and so on and so forth. Instead of disasterously flirting with bigger markets like our numerous does, we are comfortable with being a city wide name until the proper time. By continuously fine tuning our product to generally shape our much smaller markets wants and needs both more effectively for them and more profitable for us in return.
Objectives
The objectives of this revolutionizing vodka do not stray far from the norms of the many books already flooding the liquor market but does differ from the fact that success is guaranteed. We begin with market segmentation and market targeting.With branching out Liquid Consummation these two things WILL be key. Market Segmentation is "Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes." Basicly meaning who is currently buying liquor, what types, brands, and how many different price ranges are there in the liquor market that we are bringing our brand into. Sizing up the competition and the needs of our future consumers in certain areas. After completing that market targeting is neccesary, market targeting is "The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter." To sort through the market "segments" and "target" which one we would like to pursue. We've already done that. With Liquid Consummation we would like to target the 21 to 35 age radius with a price range of approximately 35 dollars. Our objective is to have our product to be consumed at party settings, club scenes and relaxation periods. With heavy emphasis on club scenes we're almost assured a reputation of a good time. Look to see Liquid Consummation on the shelves, billboards, television screens and stirring your kidneys sometime this year.
Business Mission Statement
Completely devoted to ensuring consumers with a formal yet promiscuous atmosphere that matches any get together setting. We are going to build an experience that both "establish and maintain profitable customer relationships" To bring an American vodka like the best but unlike the rest is our aims and painstakingly hard work to give our thirsty buyers everything and more that they deserve. And lastly to create a vodka that revolutionizes any previous thoughts widely held for what Vodka is. ZING!
Eoc/ Final Project "Pitch"
Liquid Consummation the vodka of the future, a fulfillment of all the desires currently missing in the world of alcohol. Lasting clean enjoyment that's excellent for any drinking experience, straight or mixed. . Liquid Consummation seals you to a good time with its cool crisp taste hailing from a city known for its love of liquor (las vegas, NV). Made in an eleagant vodka refinery in the middle of death valley, Liquid Consummation is distilled from fermented wheat mash and is unaged. A fun fact about it is that it is made from the water from Vegas's own hoover dam and filtered through lava rocks from Hawaii, bringing a little tropical freshness to our desert atmosphere. Hailing from a party city such as Las Vegas LC (Liquid Consummation) is thee liquid embodiment of a good time, sure to bring enjoyment to any party setting and life to any get together. LC intends to give consumers a form of consummation a pleasant feeling to mix with the chaotic mess that the social gathering presents, less hangover risks, extremely great social skills topped off by the great taste and unique bottle shape, sum all those angelic qualities into one and you get Liquid Consummation the vodka of revolutionaries.
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