Les Paul a man whose name is forever linked with the electric guitar. Performed at the white house in front of President Roosevelt in 1939, died at age 94 in 2009 inducted into the Rock Hall of Fame.
Here is my simple dedication to Les Paul whose having his 96th birthday today.
http://goo.gl/doodle/BqBa
I made the dedication using an application put on google in honor of this great mans birth.
Thursday, June 9, 2011
Thursday, June 2, 2011
Implementation Evaluation Control
Implementation Evaluation Control is done when the company"The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities." Our plans to direct our attention torwards young to middle aged legal drinkers will be implemented through heavy advertisement in numerous activity filled populous areas such as clubs casinos and bars. While we control those implements through contracts and continuously cutting and adding partners. We will keep control by constantly molding to the general consumers desires but remain true to the necessary things that got us where we are today. Keeping and ear to the marketing ground, analyzing our strengths and weaknesses and wacthing out for both old and new competition are our basic beliefs for keeping the company afloat.
Price
We plan to base shoot for thee 20 to 25 dollar price range, since we believe we are selling a good quality extremely drinkable product that most consumers will be more then willing to pay that price for. We at first thought we should charge more but felt that since we are all in the clutches of a recession it would be wise to do our loving consumers some justice an give them a delicacy at a decent price. As we expand our horizons throughout the nation and eventually(yes eventually) take over the vodka world market we feel it may be necessary to either raise or lower the price based off of competition. For now 25 dollars seems like a more then adequate price range and we (us and consumers) should feel safe with this.
Promotion
Liquid Consummations promotions flair a dime a dozen! We just recently teamed up with local Vegas rapper DESiGn and had him concoct a short commercial diddy to be aired every 30mins on all popular radio stations (97.5,98.5,88.1, 93.5,etc,etc..) Sadly he did not have time to record it but he was kind enough to send in a blueprint of the finished product it goes as such:
LIQUID CONSUMMATION
TRY LIQUID CONSUMMATION
A DIVINE COMBINATION FOR MATERIAL EVAPORATION,
FUN FOR ALL OCCASCIONS WON’T HAVE ONE DRY CONVERSATION
WHEN YOUR OBLIGATIONS CONGREGATE WITH LIQUID CONSUMMATION
Liquid Consummation (LC) a NEW las VEGAS made VODKA made from the BEST things in LIFE.
Drink Liquid Consummation! A GOOD TIME, ALL THE TIME!…..this message has been approved by the LAS VEGAS ART INSTITUTE.
Distribution
Distribution ah sweet distribution! Our plans for such sweet transfers of our product is to set up partnerships with a variety of liquor markets, casino stores, bars, clubs and gas stations to sell our product on location. A certain percentage of earnings will either be added on or cut off depending on whether they would like us to deliver the goods ourselves or if possible use their own company vehicles to pick it up. By now your probably wondering what company trucks correct? Pardon me for not mentioning but before i began this business endeavor i spent a brief stint working for my uncles moving company they have tons of trucks perfect for shipping our fragile, priceless cargo. I just recently finished completing and signing our contract of partnership so LC is ready to go!
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